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Our clients include Fortune 500 companies in a variety of consumer goods industries:
  • Appliances
  • HVAC
  • Consumer Electronics
  • Computer
  • Home Office
  • Lawn & Garden
  • Hand & Power Tools
  • Home Improvement
The Stevenson Company has a proven track record of success in these areas of market research:
  • Brand and store positioning
  • Market segmentation
  • Market entry and exit strategies
  • Evaluation of competitive environment
  • New product development
  • New product features and configuration
    development
  • Advertising and creative concept testing
  • Customer satisfaction studies
  • Market forecasting
  • Geo-demographic and economic analysis
  • Performance tracking e.g., shares, satisfaction, brand equity
   
   
The Stevenson Company | Suite 201 | 10002 Shelbyville Road | Louisville, KY 40223
   
   
© 2005 The Stevenson Company, All rights reserved.